Achei interessante este artigo, fala de Designing for Audience, ferramentas para medir feedback, usando exemplo o Twitter, Google Reader, FaceBook, Friedfeed.
The 3 Loops of Designing for Audience
In the previous post Why Twitter hasn’t failed: The Power of Audience, I claim that Twitter has been so successful because it gives users a concrete model of who is listening to them — it gives them a sense of Audience.
Designing for this sense of Audience is a powerful tool to create cohesion and sense of utility among users of a service.
Twitter is a prime example for this kind of attachment: it survives countless outages and a slew of alternatives that could all pull users away… but don’t.
Feedback Loops: The main ingredient
A system that wants to tap the power of Audience like Twitter needs 3 important feedback loops:
- Users building a model of their audience
- Audiences giving feedback to the people who post content
- Users giving feedback to the system about the people and content that are important to them.
Surprisingly few of today’s services actually close these loops effectively — many of them, including Facebook, have a number of lose ends.
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